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Case study

ShopMomeo

FLUXFIRE partnered with ShopMomeo on marketing management, website build, product design. Documented outcomes include $300K+ in sales, 3,000+ orders.

ShopMomeo Instagram profile

Approach & services

Work spanned marketing management, website build, product design, executed as a connected system rather than isolated deliverables.

  • Marketing management
  • Website build
  • Product design
  • ShopMomeo Instagram profile: 16.5K followers built around the 'Black Men Deserve to Grow Old' movement. We managed the full brand identity and social presence.
    ShopMomeo Instagram profile: 16.5K followers built around the 'Black Men Deserve to Grow Old' movement. We managed the full brand identity and social presence.
  • Shopify revenue dashboard: $253,699.16 in total sales. We drove this revenue through targeted marketing campaigns, email strategy, and product launch execution.
    Shopify revenue dashboard: $253,699.16 in total sales. We drove this revenue through targeted marketing campaigns, email strategy, and product launch execution.
  • 3,000 total orders fulfilled in a single campaign cycle — driven by a spike in October following our launch strategy. 99,566 mobile sessions proving strong social-to-store conversion.
    3,000 total orders fulfilled in a single campaign cycle — driven by a spike in October following our launch strategy. 99,566 mobile sessions proving strong social-to-store conversion.
  • The Young Dolph 'Black Men Deserve to Grow Old' tribute hoodie — one of our flagship product designs sold on shopmomeo.com. We designed the product and built the e-commerce store.
    The Young Dolph 'Black Men Deserve to Grow Old' tribute hoodie — one of our flagship product designs sold on shopmomeo.com. We designed the product and built the e-commerce store.
  • Vintage-style rap tee product design — custom graphic design work featuring Rod Wave and Future. We handled all product design and merchandise creation for the store.
    Vintage-style rap tee product design — custom graphic design work featuring Rod Wave and Future. We handled all product design and merchandise creation for the store.
  • Final Four Basketball Tournament shirt design — another custom product we designed and produced for the ShopMomeo catalog.
    Final Four Basketball Tournament shirt design — another custom product we designed and produced for the ShopMomeo catalog.
  • Instagram feed strategy: consistent aesthetic and messaging around the Black Men Deserve to Grow Old movement, driving community engagement and repeat purchases.
    Instagram feed strategy: consistent aesthetic and messaging around the Black Men Deserve to Grow Old movement, driving community engagement and repeat purchases.
  • Viral Instagram content: a campaign post that received 501 likes showcasing the brand story. Our content strategy positioned ShopMomeo as a movement, not just a store.
    Viral Instagram content: a campaign post that received 501 likes showcasing the brand story. Our content strategy positioned ShopMomeo as a movement, not just a store.

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