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Case study

Cool Junkie

FLUXFIRE partnered with Cool Junkie on branding, digital marketing, email & sms marketing, product design, social ads. The engagement focused on brand systems, creative, and go-to-market execution.

Cool Junkie brand campaign

Approach & services

Work spanned branding, digital marketing, email & sms marketing, product design, social ads, executed as a connected system rather than isolated deliverables.

  • Branding
  • Digital marketing
  • Email & SMS marketing
  • Product design
  • Social ads

Proof in detail

  • Cool Junkie brand campaign shoot — large group cast in Cool Junkie merchandise. We established the full brand identity, managed digital marketing, and executed product design from concept to launch.
    Cool Junkie brand campaign shoot — large group cast in Cool Junkie merchandise. We established the full brand identity, managed digital marketing, and executed product design from concept to launch.
  • Outdoor brand campaign: energetic group shoot showcasing the Cool Junkie lifestyle brand. We directed the creative strategy behind every campaign shoot and content rollout.
    Outdoor brand campaign: energetic group shoot showcasing the Cool Junkie lifestyle brand. We directed the creative strategy behind every campaign shoot and content rollout.
  • 'The Coolest Graduates' campaign — a seasonal content series we produced for Cool Junkie featuring brand ambassador shoots tied to graduation season.
    'The Coolest Graduates' campaign — a seasonal content series we produced for Cool Junkie featuring brand ambassador shoots tied to graduation season.
  • Model shoot featuring the Cool Junkie crop top — part of the product launch campaign we designed and executed. We handled product design, campaign direction, and social ad creative.
    Model shoot featuring the Cool Junkie crop top — part of the product launch campaign we designed and executed. We handled product design, campaign direction, and social ad creative.

Related services

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